J.C. Penney to drop all prices by 40%

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In the news this week – J.C. Penney announcing that they will drop all their prices by at least 40%.  See the article here.  They have also changed their logo.  Like it???

Basically they are going to have fewer sales, but lower prices on all their items.  They will have new tags to indicate what price level the item is currently featuring.

examples:

  • A red tag indicates an “Every Day” price,
  • a white tag a “Monthly Value” and (product they chose for the monthly sale)
  • a blue tag a “Best Price.” (cheapest it will go)
They are also changing the pricing to whole numbers – no more $19.99 – it will be either $19 or $20.
…..and Ellen DeGeneres is their new spokeswoman!  How about that.  I love Ellen 🙂

What do you think of the new pricing?

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